Is all the hype of Cyber Monday really worth it? One company based out of Boulder, Colorado, that sells smoking devices for the Medical Marijuana industry saw real results this past Black Friday. Incredibowl Industries is an exciting, relatively young company. Having recently celebrated 4 years in business, they have expanded quickly and are looking to restructure to forecast into the future.
One of the primary goals identified by the management was to revitalize their social media and web presence. In today’s world of Internet media, successful businesses must adapt to the demands of the Internet. Incredibowl has begun to reboot its social image, just in time for Black Friday, also known as Green Friday to the industry.
Their Green Friday campaign was designed to direct traffic to incredibowlstore.com, their web-store. Funded only with $250 to spend on Reddit ads and the existing social media followers, Incredibowl offered 35% off entire purchases. The results were staggering.
Black Friday, compared to Thanksgiving (a normal day of business and internet traffic), saw a 430% in sales. Cyber Monday even beat those numbers by a small margin. Analytic gathering showed approximately 60% increase in traffic on Cyber Monday on theincredibowl.com, despite the fact that none of the adverts were targeted to that domain.
incredibowlstore.com saw a 62% bump in traffic on Cyber Monday, COMPARED TO BLACK FRIDAY! Black Friday saw about a 160% jump in traffic, compared to Thanksgiving. incredibowlstore.com saw a 430% increase of web traffic on Monday, compared to Thanksgiving.
One of the more interesting statistics found during the Reddit campaign, was that the subreddit /r/xboxone provided nearly 40% of the clicks while only accounting for 10% of the budget. Who would have known that so many stoners are playing x-box? These numbers are great for a company just coming out of its toddler years.
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